The Challenge
Oxi Fresh had been attacked by a destructive Link Farm two years prior to engaging with SEO Inc. This Link Farm had been automatically generating domains using multiple states in their URL strings. As a result of the Link Farm, Oxi Fresh’s rankings had been severely damaged by a Manual Penalty from Google.
Oxi Fresh knew it needed SEO services to gain visibility on search if it wanted to achieve its goal of becoming one of the fastest-growing franchises in the US.
The CEO of Oxi Fresh, Jonathan Barnett, made it clear to SEO Inc. that his goals were to:
- Increase organic traffic 5% per month
- Increase the number of keywords on the first two pages of Google results
- Increase appointments in both the US and Canada
- Increase franchisee applications
The Strategy
SEO Inc. immediately began the project with an intensive investigation and analysis of every backlink pointing to Oxi Fresh. SEO Inc. contacted over 30,000 webmasters requesting link removals as part of the toxic backlink removal process. From there SEO Inc. developed a comprehensive content restructuring strategy to assist in ranking local city pages using a variety of proprietary methods. SEO Inc. also consulted on local city pages and local SEO.
The Results
SEO Inc. managed to remove the Google Manual Penalty and since January 2015, there has been a 233% increase in Organic Traffic.
- Increased keyword positions on Google by 126%. In January of 2015, there were 190 non-branded keywords ranking on the first 2 pages of Google. As of March 2016 there were 883 non-branded keywords ranking within the first two pages of Google.
- Increase in franchisees, Oxi Fresh has added over 80 locations since September of 2014.
- Increase in revenue growth rate by 39%.
- 24.7% Increase in units since September 2014.
“We have reached the first or second page of search results for more than 1,000 non-branded keywords related to our industry. Our website traffic has more than doubled in the last 12 months, so SEO, Inc. has done a fantastic job.”
— CEO, Oxi Fresh Franchising Company
